OTC08

Promote Your OTC Exhibit

Pre-show and on-site marketing of your exhibit booth is fundamental to your success. Here are some helpful hints on making the most of your exhibiting experience. When planning your promotions, utilize OTC's demographic data and historical statistics.

Advertising and Sponsorship Opportunities

Maximize your ROI. Review the advertising and sponsorship benefits to identify the opportunity that best fits your goals.

Pre-Show Promotion Using the OTC Logo

Download and use the OTC logo and your booth number in your advertisements and promotional materials to direct your audience to visit your booth at OTC. Be sure to review the OTC Logo Policy and the OTC Website Links Policy.

OTC Event Marketing Seminar

Join Sullivan Group, OTC's official event services provider, on Thursday, 21 February for the OTC Event Marketing Seminar. Submerge into a new depth of marketing and event expertise guaranteed to broaden your horizons at OTC 2008.

Guest Cards

Invite your key prospects and customers to visit your booth with a click of your mouse. Send them an OTC Electronic Guest Card. The electronic guest card is customizable and available in standard letter or A4 format.

Scheduling a Press Conference

Exhibitors planning to hold a press conference at OTC should review the available time slots and then reserve an available time by emailing media@otcnet.org. The room is free for exhibitors for the sole purpose of addressing journalists. Reservations are accepted on a first-come, first-served basis. When reserving a time slot, please provide the following:

  • desired time slot
  • title of press conference
  • names of speakers and job titles
  • 50-word description of press conference
  • special technical needs

Holding a press conference in your own meeting room or at your booth? We strongly encourage you to notify OTC. We will post this information in the OTC Press Room to inform the media of your designated meeting areas, press conferences, receptions, or product demonstrations.

Tips for a Successful Press Conference

Please keep in mind that holding a press conference does not guarantee that the media will attend.

  • Be sure your announcement is significant and newsworthy.
  • Target media that would be most interested in your products or services with an invitation to attend your press conference or schedule an interview with a company spokesperson.
  • Make sure that a company spokesperson is available to answer any journalists’ questions.

Set-up of OTC Press Conference Room

The OTC press conference room is located in Room D1 of Reliant Center.

  • Seating Arrangement – The room is set up theater style with a stage with 6 seats, microphones, and a tabletop lectern at the front. Seating is available for up to 54 people.
  • Audio/Visual – The room is equipped with an LCD projector and screen, multiple laptop PC connections, and microphones. Additional audio/visual equipment may be ordered, but is the responsibility of the exhibitor.
  • Provisions – Catering may be ordered through the official OTC catering provider, Aramark. This is the sole responsibility of the exhibitor.

Press Relations

OTC has more than 300 registered press in attendance. Review the list of media outlets typically represented. Exhibitors may place their media kits in the media kit center located near the OTC press room in Reliant Center. Here are some helpful hints for a successful media kit:

  • Kits should include a corporate profile, corporate contact names, and important news releases.
  • Over-sized media kits will not fit in the display slots. 
  • OTC cannot accept delivery of media kits shipped directly to the press room. Instead, hand-carry your media kits and place them in the media center.
  • Please check your kits periodically and re-stock them as needed.
  • Remember to keep a supply of media kits in your booth for journalists who stop by.

Market your newsworthy items to the press!

OTC will provide the attending media information about exhibitors demonstrating new technologies or hosting exciting events at their booth. Use this opportunity to effectively

  • communicate about the new products and services you will be unveiling
  • celebrate milestones or anniversaries your company recently achieved
  • promote events or celebrities that will be at your booth

Complete the promotional opportunity information form and email to media@otcnet.org by 10 April 2008.

OTC Show Newspaper

Provide press releases and story ideas to the official 2008 OTC Show Newspaper, published by Gulf Publishing. Advertising opportunities are also available. Per this notice, please be advised that Gulf Publishing is the only approved daily at the conference.

Advertising space for the official OTC Show Newspaper is limited and sells out quickly. Make your advertising reservation.

Ron Higgins, Publisher of World Oil +1.713.520.4406 ron.higgins@worldoil.com